Uncommunity #35

Hi there,

This is Rafy. We are super excited to announce that we are working on Uncommunity 3.0. To continue providing great content around all things community w/ newsletter, podcast, website we think it’s mandatory to hear and listen from our community.

If you would get a chance to build one new feature for Uncommunity what would it be? What you would like to see on Uncommunity?

Let’s go. Share your thoughts and feedback. We read all the responses.

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What are we reading/listening to?

• How I Learned to Build Community and Why You Should Learn Too. Peter Yang deep dives into his experience building a moderator community at Reddit and web3 Learning community of 3000+ people. Read the full article here.

  Here are five takeaways from building Odyssey, web3 learning community:
  1. Have a clear mission
  2. It's a lonely road early
  3. Make onboarding a priority
  4. Find core contributors
  5. Kindle small fires

• Community Strategy Is Growth Strategy: These 2021 IPOs Prove It. Really good post explaining how companies such as Roblox, Duolingo, GitLab, etc build thriving communities and use that as a competitive advantage to grow products and eventually grow the company. Check out the post by Patrick Wood of Orbit Model here.

  

  Find the community-driven examples below.

  1. Roblox: Community as product
  2. Duolingo: Community to scale content creation
  3. GitLab: Community for product development
  4. Digital Ocean: Community as a differentiator

• Community Information Bankruptcy. This is a mandatory post for everyone involved in building communities. I really don’t like when I join a new community and see 1000 unread messages in different channels and rooms. This piece by Ian Vanagas talks about the information problem and how community builders can solve it.

  1. Limit the amount of information provided to members -  Maintain strong channel boundaries. 
  2. Make information more digestible - Summarize what happens in the community every day or week.
  3. Guide members on how to avoid information bankruptcy - Hide or mute channels and notifications they don’t care about. Tell them they don’t need to read every message. 

• [SURVEY] The team at CMX is doing a survey on the 2022 Community Industry Report. Help them by completing this survey.

• [NEWS] Gainsight, a customer success platform company acquires inSided, a community-building platform for SaaS companies. Check out the press release.

• Same with the community. We should stop the comparison.

  Steph Smith @stephsmithio

  Every single creator that you admire started from 0. There was a point in time where they had 0 followers. 0 subscribers. 0 products. 0 customers. 0 "true fans". Every single one of them. Don't compare your day 0 with someone's day 1000.

• Do you have 10K members in your community? How many people talk though?

  Rosie Sherry @rosiesherry

  Stop. Bragging. About. The. Number. Of. Members. In. Your. Community.

• This is GOLD. Building an audience is a great way to start a community. Step 1.

  Toby 🏠 @tobydoyhowell

  22 audience building principles to 10x your following in 2022:

• Content is a magnet to build a community. Robinhood acquired MarketSnacks to start the Robinhood Snacks newsletter. Stripe bought IndieHackers for the community.

  Anand Sanwal @asanwal

  Hubspot, @stripe and JP Morgan Chase all acquired similar companies recently Really?! Yup - Tech and financial services are looking to buy media companies and communities And this type of M&A is going to accelerate Why? In 6 letters, the answer is LTVCAC 🧵

• How to keep a community-focused in 2022.

  Murtaza Bambot ❤️ @MurtazaBambot

  If you're building a community & you want... • Better retention • More engagement • Faster growth ...the key to this is a focused experience for your members ✨ Lose focus & everything else falls apart. Here's a framework to keep your community focused & growing in 2022 🧵

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Career Corner

Uncommunity job board has amazing community roles. If you want to have a role featured or are a job seeker, click here! Check out the jobs from companies like Stardust, ExpressVPN, Bumble, Rarible, Intercom, and more.

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thank you☕

for joining us in our journey. We both have full-time jobs and we have built Uncommunity in our free time as we have been exploring ways to give back and support fellow community builders in their journeys.

If you are enjoying our curation and want to express your appreciation, please feel free to spread the word, or let us know your thoughts/feedback.