Change a culture? Uncommunity #40
👋 Hi, Biswa here.
Welcome to the latest issue of Uncommunity - the newsletter that helps you become a better community builder. We bring you community experts’ interviews, content on communities, tools to scale community or events, and jobs to be applied.
If you like our work, why not share it? You’ll find the button at the end of this newsletter.
Without further ado, on to this week’s installment:
What we are reading 📖
How Community Strengthens Your Association’s Offerings:
According to Marjorie Anderson, a community could help in these three ways to strengthen your association in product development.
How many people does it take to change a culture? No…this isn’t the start of a bad joke. It’s a real question!
A 2018 study from the University of Pennsylvania attempted to put a number to that Mead truism… Read all about it here.
Uncommon Book Club 📚 Carrie Melissa Jones and Building Brand Communities: Rebecca Mashburn from Common Room and Carrie Melissa Jones geek out about all-things-community in this AMA. Read or watch the AMA and learn more about community platform, metrics, maturity stages and so much more.
How To Get Experts To Contribute To Your Community: In this scroll-worthy post (did I just coined that 👀), Richard Millington digs deeper into expert contributor's motivations, stack them against host of available channels and provides tactics to engage (or re-engage) the experts to contribute knowledge in your community. Some of the examples here are awe-inspiring.
[SURVEY] Contribute to the 13th annual State of Community Management survey by Community Roundtable: In just 20 minutes you can benchmark your community program and help Community Roundtable benchmark the state of communities today. Start the survey here.
Sales Leaders - Your SDRs should be CDRs:
“What if I told you your Sales team could tap into a highly engaged group of people who would create more than double the deals you currently generate? And that these deals would be two times larger in dollar value?
According to Erica Kuhl, former VP of Community at Salesforce, members who engaged in their community were:
Creating 2.5 x the number of deals
Creating 2 x larger deals by dollar value
Adopting products 35% faster
3 x less likely to churn as a customer
Sounds too good to be true, no? Not when you've fostered an authentic community. Here’s how.”
The Role of a Community Advocate:
Management doesn’t always have the best connotation (for “community managers”— community members like to be empowered, advocated for, loved, and supported
No two community builders are alike. Everyone brings a different set of skills to the table — and this is a wonderful thing.
With this, how do you define the role and titles for your community advocate? Here are some thoughts on that.
How Community Managers Can Use Three Simple Questions to Discover Who Belongs. It's hard to belong. Yet when you know you belong, you just know it. You feel it. And you create an environment for others to feel it too. Here are the set of questions to ask your community members to capture the real sense of belonging.
[EVENT] [March 31] SxC Summit - Community Edition. The community way to customer success for customer community and customer success professionals. Register here.
What we are listening to 🎧
Masters of Community: Co-Ops Vs DAOs with Austin Robey.
Community Signal: Inspiring awe in your community with Rachel Medanic.
Gain Grow Retain: Community in B2B with Jenny Weigle.
Peers Over Beers: Growth, Acquisition and Plan on a Page with Chris Detzel and Elizabeth Kinsey.
Find Calm Here: Step into your power with Dani Scottt.
To platform or not:
MVP always a good idea?
It depends. We have research to back it up.
It’s everyone’s job.
Was this helpful? 💌
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